The acronym CRM refers to Customer Relationship Management, a specific software that helps to manage the relationship with different customers. Having it in the company is a great advantage over the competition, therefore, is an investment that will ensure the success of each of the objectives set.
Customer Relationship Management is customer relationship management or better known as CRM solutions. Although in a first approximation it can be said that it is a software, in reality it is a more comprehensive management system. In fact, it is a set of strategies based specifically on the complete knowledge of each of the clients.